Runamuk Rides LLC. (“RUNAMUK”, “we”,“our”and/or “us”) values your privacy. This privacy policy (“Privacy Policy”) describes the types of information we may collect from any individual or entity, including, but not limited to, clients, customers, renters, operators, passengers, their guests, etc., (“Participants”)who reserve, rent, operate, or directly or indirectly benefit from the use or operation of RUNAMUK’S equipment (“Services”) as well as those who accessourwebsite ( By using our Services, you agree to allow us to collect, use, or disclose information we collect pursuant to the procedures outlined in this Privacy Policy as well those terms and conditions of stipulated in RUNAMUK’S “PARTICIPANT RELEASE AND ASSUMPTION OF RISK AGREEMENT & RUNAMUK RIDES’ EQUIPMENT USE & SERVICE AGREEMENT (“Agreements”listed at

This Privacy Policy applies to information we collect:

  • Through the Services.
  • In email, text or any other electronic messages & communication methods between you andRunamuk.
  • Through software applications (including our website) we utilize to capture signatures, record Participant & Services details; payment information.
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

This Privacy Policy does not apply to information collected by us offline.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using our Services, you agree to this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. If you do not provide your information when requested, you may not be able to use our Services if that information is necessary to provide you with our Services or if we are legally required to collect it.


1.1.What We Collect.We collect several types of information from and about users of our Services, including:

1.1.1. Personal information, by which you may be personally identified, such as name, postal address, e-mail address, telephone number, or information normally contained in state-issued driver’s licenses.

1.1.2. Information that is about you but individually does not identify you;

1.1.3. Information (including personal information) regarding other members of your household (including accompanying minors), relatives, minors, or all other members of your rental party.

1.1.4. Information necessary to make financial transactions, such as your billing address, other addresses related to you, and credit card or other payment information; and/or

1.1.5. Information about your internet connection, the equipment you use to access our Services, and usage details.

1.1.6. Travel itineraries including arrival and departure information, area accommodations, etc.

1.2.How We Collect Information

1.2.1. Directly from you when you provide it to us.

1.2.2. Automatically as you use our Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

1.2.3. From third parties, for example, our business partners or from publicly available sources such as certain third-party review sites; accompanying members of your household (including minors) or others co-participating with you in our Services.

1.3.Information You Provide to Us.The information we collect through our Services may include:

1.3.1. Reservation and Profile Information. Information that you provide by filling in forms through our Services. This includes information provided at the time of inquiring about use or purchasing our Services, participating in any way with activities involving our Services, signing up to receive information about our Services, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Services. If purchase, intend to purchase, or otherwise use our Services or sign up to receive information about our Services, we may ask you to provide for the first and last names, e-mail addresses, phone numbers, physical addresses, P.O. boxes or other postal addresses, and any other information regarding yourself as well as other anticipated or actual individuals that may accompany you as part of your rental party.

1.3.2. Communications with Runamuk. Information when you contact us directly (such as records and copies of your correspondence – including email addresses & telephone numbers) as well as communications with other parties as you use the Services. For example, when you contact our Customer Service Team, we will receive your name, mobile phone number, the contents of a message, travel plans, and any other information you choose to provide.

1.3.3. Communications Using the Services with Others. You also may provide information to others through the Services and your communications may be transmitted to other users of the Services or third parties (collectively, “User Contributions”). Any User Contributions you post or transmit to others is done at your own risk. We cannot always control the actions of other users of the Services, or a third party outside the Services, with whom you may choose to share your User Contributions.

1.3.4. Survey Information. Your responses to surveys that we might ask you to complete for research purposes such as customer success and marketing strategy.

1.3.5. Payment information. When you add billing information or a credit card number to your account or make a purchase (e.g., through our online payment processing, telephone payment or point of sale terminals), we will use a third-party service provider to collect and store your payment information.

1.3.6. Search Information. Your search queries on the Services.

1.3.7. Images. We collect any images that you submit to our Services.

1.3.8. Audio and Voice. We collect audio through the Services, such as voice recordings that may be transcribed by us or a third party.

1.3.9 Security or Other Cameras. We operate security and still cameras that may capture images or videos of those who access our property or use our Services.

1.4.Information We Collect Through Automatic Data Collection Technologies.The information we collect automatically may include personal information. As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

1.4.1. Usage Information. Details of your use of our Services, including traffic data, location data, logs, and other communication data and the resources that you access and use through the Services. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, such as the ads you click on, pages or other content you view, the searches you conduct, purchases you make, your comments, and the dates and times of your visits.

1.4.2. Location Information. When you use our Services, if you allow us, we will receive your precise location information. We also infer your more general location information (for example, your internet protocol (IP) address may indicate your more general geographic region.

1.4.3. Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, other equipment identifiers, mobile advertising identifiers, and push notification tokens.

1.4.4. Information from Cookies and Similar Technologies. We and third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services.

1.4.5. Widget Information. Other websites may integrate Runamuk’s widgets. When you visit a site with a Runamuk widget embedded, we may receive certain information about you, including information about the web page you visited, your IP address, and other information about your device. Runamuk and the widget can recognize you across websites containing Runamuk’s widgets, and the widget may be used to show personalized content or advertising. We know when you interact with a widget, and websites containing the widgets may receive this information.

1.4.6. Text Information. We may facilitate text messages between you and your customers. In the process, we may receive information about these communications, such as the date and time of the SMS message, the parties’ phone numbers, and the content of any SMS messages.

1.4.7. User Feedback. We receive information about reviews and surveys and give our clients information about ratings and reviews.

1.4.8. Profile Information. Inferences drawn from any of the information above to create a profile about you that may reflect, for example, your preferences, characteristics, and behavior, including for account security purposes or to enhance our Services to you.

1.4.9. Information you provide to Third Parties. If you choose to link our Services to a third-party account, we may receive information about you, including your profile information, photo, and use of the third-party account. Additionally, we may receive information about you from third parties such as data or marketing partners and combine it with other information we have about you.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

1.5.Methods for Automatic Data Collection.The technologies we use for automatic data collection may include:

1.5.1. Cookies (or browser cookies). A cookie is a small text file containing a string of alphanumeric characters placed on the hard drive of your computer. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services. Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services.

1.5.2. Flash Cookies. Certain features of our Services may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Services. Flash cookies are not managed by the same browser settings as are used for browser cookies.

1.5.3. Web Beacons. Our Services and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We may not always collect personal information automatically, but we may tie this information to personal information about you that you provide to us or that we collect from other sources.


Some content or applications, including advertisements, on the Services are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.


We use certain information that we collect about you or that you provide to us, including certain personal information:

3.1. To present our Services and related content to you;

3.2. To personalize and improve your experience on our Services, such as presenting tailored content, speeding up your searched, recognizing when you return to our Services, and storing information about your preferences, allowing us to customize our Services according to your individual interests;

3.3. For marketing purposes, such as customizing and communicating informational or product offerings, promotions, and advertising materials that may be useful, relevant, valuable or otherwise of interest to you. We may also use it to estimate our audience size and usage patterns;

3.4. To send you text messages and push notifications;

3.5. To provide, maintain, improve, and enhance our Services;

3.6. To provide you with information, products, or services that you request from us;

3.7. To facilitate transactions and payments;

3.8. To provide you with notices about your account or subscription, including expiration and renewal notices;

3.9. To carry out our obligations and enforce our rights arising from any contract(s) entered into between you and us, including for billing and collection;

3.10. To notify you about changes to our Services or any products or services we offer or provide though it;

3.11. To allow you to participate in interactive features on our Services;

3.12. To communicate with you, provide you with updates and other information that you request, respond to comments and questions, and otherwise provide customer support;

3.13. To market additional or new products or services relating to Podium and your Podium Services to you;

3.14. To find and prevent fraud and respond to trust and safety issues that may arise;

3.15. To de-identify and aggregate information collected through the Services and use it for any lawful purpose;

3.16. For compliance purposes, including enforcing our Agreements or other legal rights, or as may be required by applicable laws and regulations or as requested by any judicial process or governmental agency;

3.17. To fulfill any other purpose for which you provide it;

3.18. In any other way we may describe when you provide the information; and

3.19. For any other purpose with your consent;

We may also maintain the information we collect or associate it with personal information we collect in other ways or receive from third parties.

We retain your personal information for as long as necessary to achieve the purpose of the collection unless we are required by law to keep it longer.


4.1.Aggregate and Anonymous Information.We may disclose aggregated information about our users, and information that does not identify any individual, for any business purpose.

4.2.Personal Information.We may disclose personal information that we collect or you provide as described in this privacy policy:

4.2.1. Affiliates. We may share any information we receive with our subsidiaries, affiliates, and partners for any of the purposes described in this Privacy Policy.

4.2.2. Vendors and Service Providers. We may share any information we receive with vendors, contractors, service providers, and other third parties retained in connection with the provision of our Services or who we use to support our business.

4.2.3. Third Party App Integrations. If you connect a third-party application to our Services, we may share information with that third party.

4.2.4. Advertising Partners. We work with third party advertising partners to show you ads that we think may interest you. These advertising partners may set and access their own cookies, pixel tags and similar technologies on our Services and they may otherwise collect or have access to information about you which they may collect over time and across different online services. If you do not wish to receive personalized ads, please visit their opt-out pages to learn more about how you may opt out of receiving web-based personalized ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps.

4.2.5. Analytics Partners. We use web analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn about Google’s practices by going to and opt-out of them by downloading the Google Analytics opt-out browser add-on, available at

4.2.6. Other Users. Our Services enable you to, among other things, communicate with others. Your name, username, and other profile information may be viewable and searchable by other users. The content you post to the Services may be displayed on the Services and viewable by other users by default. We are not responsible for the other users’ use of available information, so you should carefully consider whether and what to post or how you identify yourself on the Services.

4.2.7. Sale, Acquisition, Merger or Other Asset Transfers. We may share information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Runamuk’’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Runamuk about our users is among the assets transferred.

4.2.8. To Fulfill the Purpose for which You Provide. We may share information, at your direction. For example, if you give us an email address or other contact information as a referral, we may use that email address to contact the referred party.

4.2.9. As Disclosed. We may share information for any other purpose disclosed by us when you provide the information.

4.2.10. With Consent. We may share information with your consent.

4.3.Other Possible Disclosures of Personal Information.We may also disclose your personal information:

4.3.1. As Required by Law and Similar Disclosures. In cooperation with governmental authorities and in our sole discretion, we may access, preserve, and disclose information about you if we believe it is necessary or appropriate to: (a) comply with law enforcement requests and legal process, such as in connection with a court order or subpoena; (b) respond to your requests; or (c) if we believe a disclosure of such information is necessary to protect your, our, or other’s property, rights, or safety. For the avoidance of doubt, the disclosure of information about you may occur if you post any objectionable content on or through the Services.

4.3.2. To enforce or apply our Agreements, including, but not limited to, for billing and collection purposes.

4.3.3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Runamuk, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

5.1.Communications with Other Users.The Services may allow you to communicate with other users. Some of those communications are intended to be public, such as a review that is left on a third-party website. Other communications may be private or intended by you or another user to be private. We cannot always control the actions of other users with whom you communicate through our Services, so you must be aware that communications you intend to be private could be shared publicly by another user with whom you communicate. Furthermore, by communicating with other users, you acknowledge and agree that information you post or otherwise make public may be available to the public or other users.

5.2.Location Information.You can prevent your device from sharing precise location information at any time through your device’s operating system settings.

5.3.Runamuk Marketing Communications.You can unsubscribe from our promotional emails via the link provided in the emails. You can unsubscribe from our promotional text messages by replying “STOP”. Even if you out-out of receiving promotional messages from us, you will continue to receive administrative messages from us. For example, if we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions, but this opt out will not apply to information provided to Podium as a result of a product purchase, warranty registration, product service experience or other transactions.

5.4.Tracking Technologies and Advertising.You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of our Services may then be inaccessible or not function properly.

If you choose not to provide us with information we collect, some features of our Services may not work as intended.

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties, and we do not control third parties’ collection or use of your information. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing information to them. These third parties may provide you with ways to choose not to have your information collected or used in this way.


All participants in our Services, including minors (those under 18 years of age), must complete our Agreements. The parent or legal guardian executing the Agreements on behalf of minors expressly consents to Runamuk’s collection of the minor’s personal information (as set forth in paragraph 1). Except as required to complete our Agreements and perform our Services, we do not knowingly collect personal information from minors. If we learn we have collected or received personal information from a minor without verification of parental consent, we will delete that information. Any concerns regarding data we may have collected on a minor should be sent to


You can review and change your personal information, or request to access or delete certain personal information, by contacting us If you have participated or will participate in any of our Services, we cannot delete all of your personal information.


Runamuk values the security of your information. We have implemented reasonable security measures that are designed to protect the information we maintain.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain features of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information when using certain aspects of the services such as the Webchat feature. The information you share in public areas may be viewed by other users of the Services.

Unfortunately, the transmission of information via the internet is not completely secure. As our Services are hosted electronically, we can make no guarantees as to the security or privacy of your information. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through our Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.


It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Services and this privacy policy to check for any changes.


You can update your account and profile information through your profile settings. If you have questions about your privacy on the Services or this Privacy Policy, email us atinfo@runamukrides.comor, write to us at:

13679 W Thannum Fire Lane

Hayward, Wisconsin 54843

Tel: 715-222-9911

Effective: November 30, 2023